Upcycle Fitness & Social Club
SCOPE OF WORK
Brand Design
Rebrand
Brand Expansion
Package Design
Upcycle began in 2015 as an indoor cycling and yoga studio in Collingswood, NJ. I designed their logo and a small collection of merch. A few years later, they moved to a larger space up the street, and I created murals in their new studios.
In 2024, Upcycle became Upcycle Fitness & Social Club, and I created their new brand identity, including an illustration of the studio’s exterior, and collection of sub marks. Then in 2026, we partnered again to create a brand expansion for the coffee bar in the front of the studio, and I designed labels for the made-to-order canned bevs they were selling at the local farmers market.
Upcycle Coffee Club
SCOPE OF WORK
Brand Design
Brand Expansion
Package Design
Upcycle Fitness evolved to have a coffee bar and hangout space at the front of their building. Eventually the coffee bar was popular in its own right and needed its own branding so people stopped thinking they had to be signed up for a class to get a cup. The ethos of Upcycle has always centered around community and so the “coffee club” was born. I used the ‘UP’ mark I’d created as part of the 2024 rebrand, since it already had the shape of a mug and handle. The logo found its way onto locally made ceramic mugs, and labels for canned bevs that were seen all over town in Summer 2026.
